Brand & Visual Identity Design, Logo Design, Creative Direction, App UI/UX & Prototyping
Duration: 45 working days
Year: 2023
Design Team: I led the design end-to-end: branding, concept development, logo creation, UX strategy, UI design, and prototyping. Antara Basu supported the project with design execution on specific screens and components under my direction.
Client: BattleChest Games
BattleChest needed to stand out in an oversaturated gaming space where most apps look interchangeable. The team wanted:
A distinct visual identity gamers would instantly connect with
A logo that felt modern, strong, and timeless, without slipping into cliché futuristic gamer tropes
A simple, clear creative direction with static-only creatives to ensure the gaming community connects with the brand
A full-featured tournament app that could support onboarding, game ID linking, real-time challenges, rewards, payments, chat, profiles, and more
A UX that could handle high-density data (leaderboards, stats, payouts) while keeping navigation simple and “play-first”
Everything had to feel fast, confident, and built for heavy daily use. The kind of experience gamers instinctively trust.
Brand Visual Identity & Logo
The visual identity leans into the energy of esports: sharp angles, deep blacks, neon accents, and a futuristic vibe without being overwhelming.
Logomark Concept
The logomark is built around two ideas:
A subtle game controller silhouette that feels instantly familiar
A soft, abstract “B” shape formed through negative space when viewed at a distance
This allowed the mark to feel iconic without being loud. A small discovery moment when users see the “B” inside the controller form.
Wordmark
I created a custom 3D/futuristic wordmark with beveled edges inspired by arcade typography and sci-fi UI glyphs. It’s bold enough to stand alone as a logo, which made it flexible for app icons, splash screens, social media, and merchandise.
Visual Language
Dark theme-first for immersion
Electric blues and neon accents for energy
Chunky, tactile buttons
Card-based layouts to mimic loot boxes and tournament banners
The entire brand was built to feel like a place where the user doesn’t just navigate, they play.
Onboarding
Fast login → player identity setup → game ID linking
Designed for speed, low friction, and immediate entry into tournaments.
Tournament Discovery
A modular card system that supports:
Multiple games
Entry fees
Prize pools
Tournament types
Room statuses
Filter-heavy browsing
The UI needed to feel intense but intuitive, something gamers instantly understand.
Challenge Participation
Including rules, room IDs, countdown timers, slot availability, and player metrics.
Each state (active, completed, waiting, won, lost) has its own visual language.
Leaderboard & Match Results
High-density data visualized cleanly:
Position
Finishes, assists, revives
Winnings
Player status
Match summary
The design emphasizes hierarchy and clarity in the moment players care the most: winning.
Rewards & Wallet
Coins
Chests
Spin-to-Win interactions
Vouchers
Payment integrations
Transaction history
Card & UPI management
This part of the app had to feel fun, safe, and rewarding in equal measure.
Community Features
Chats, friends, shared media, player stats, mutual tournaments, all wrapped in a social layer that makes BattleChest more than a transactional app.
